grüum’s Gentle Face Wash is a mild cleanser for sensitive skin. Crafted from 96% naturally derived ingredients, the soothing formula instantly uplifts dirt, grime and impurities. Antibacterial Eucalyptus refreshes and purifies while Lavender helps to calm the appearance of redness. The vegan face wash supports a clean, fresh and comfortable complexion. Gentle enough for daily use. Vegan and cruelty-free.